Boundless Labs (Growth & Email Marketing Agency) Launches Zen Pup (CBD for Dogs brand)

UPDATE: Shortly after posting this we found some ways to advertise CBD on Facebook and Google that gets around their policies legally. As such, we started to work with other CBD brands to help them advertise their products on Facebook and Google. We just launched Boundless Labs - CBD Marketing Agency as a result. So any CBD brands interested in marketing their services on Facebook and Google, as well as interested in PR, Email marketing, influencer marketing, and SEO services, please contact me directly: chase@boundlesslabs.io. Thanks!

Boundless Labs, a top growth and email marketing agency is thrilled to publicly announce the launch of Zen Pup, a premium CBD brand for dogs.

We officially launched Zen Pup to the public on Wednesday, December 5th, 2018, after months of R&D + product testing. We rolled out the public launch of Zen Pup with an awesome feature in Esquire Magazine.

The title of the Esquire article is This Company Is Using CBD to Improve Your Dog's Life. We are also excited to announce that we were featured on CNBC, Digiday, + dozens of others.

As some of you may already know, the CBD industry is an incredibly difficult industry to drive top of the funnel traffic in due to strict regulations by Google, Facebook, Instagram and other leading platforms where most e-commerce brands are able to run ads.

As a result, our approach to Zen Pup has been focused on PR, Email marketing, influencer marketing, and SEO. Eventually, we see a decent channel for customer acquisition and sales being retail, where we’ve already had some inbound retail interest.

Zen Pup Broken Down by online channel:

PR has been a really great online channel for us for multiple reasons.

1. It’s been a great way to gain much needed credibility and social proof in an industry that has so much variance in product quality from one CBD brand to another. Thankfully for us, our PR legitimizes our product as we spent tons of money developing. Part of the reason our products are expensive as they are is due to the fact that we only use premium ingredients.

2. It’s been a great way to gain high authority back links (more on that in our SEO section below).

3. It’s been a great way to drive traffic and ultimately conversions

Email marketing is our bread and butter at Boundless Labs. We’ve been recognized as one of the best e-commerce email marketing agencies. Since launching, email marketing accounts for 40% of our total revenue. Most of the brands we work with at Boundless Labs do between 30%-40% of their total revenue via our email marketing efforts. Our top 3 revenue driving email flows are our: Welcome Email Series, Abandoned Cart and Browser Abandonment.

Influencer marketing has been a really successful channel for us so far. We’ve partnered with a few key influencers who have been incredible at driving awareness, traffic and conversions for our products. The primary channel we’re working with influencers on is Instagram due to how visual of a platform it is. We’re seeing a lot of success when influencers post Instagram Stories with the ‘swipe up’ linking to our website.

SEO is the name of the game in the CBD industry due to the fact it’s nearly impossible to run ads on Google, Facebook, Instagram or any of the other leading platforms. SEO is definitely one of those initiatives that requires upfront investment and patience as it takes time for it kick-in. This is the exact reason we launched focusing on SEO is because we know it’ll likely take 3-6 months before we see the results from it. So far a lot of our organic traffic has been on branded search terms so we’re excited to report back over the coming months how much traffic we’re driving from SEO.

Feel free to let us know if you have any questions about anything discussed here: Boundless Labs, Zen Pup, PR, Email marketing, Influencer marketing, or SEO.

We primarily work with 6, 7 and 8 figure e-commerce brands at Boundless Labs, but we’re open to working with smaller businesses as well. You can learn more about us here or email myself (david@boundlesslabs.io) or my partner Chase (chase@boundlesslabs.io).