Boundless Labs (Growth & Email Marketing Agency) Launches Zen Pup (CBD for Dogs brand)
UPDATE: Shortly after posting this we found some ways to advertise CBD on Facebook and Google that gets around their policies legally. As such, we started to work with other CBD brands to help them advertise their products on Facebook and Google. We just launched Boundless Labs - CBD Marketing Agency as a result. So any CBD brands interested in marketing their services on Facebook and Google, as well as interested in PR, Email marketing, influencer marketing, and SEO services, please contact me directly: firstname.lastname@example.org. Thanks!
Boundless Labs, a top growth and email marketing agency is thrilled to publicly announce the launch of Zen Pup, a premium CBD brand for dogs.
We officially launched Zen Pup to the public on Wednesday, December 5th, 2018, after months of R&D + product testing. We rolled out the public launch of Zen Pup with an awesome feature in Esquire Magazine.
The title of the Esquire article is This Company Is Using CBD to Improve Your Dog's Life. We are also excited to announce that we were featured on CNBC, Digiday, + dozens of others.
As some of you may already know, the CBD industry is an incredibly difficult industry to drive top of the funnel traffic in due to strict regulations by Google, Facebook, Instagram and other leading platforms where most e-commerce brands are able to run ads.
As a result, our approach to Zen Pup has been focused on PR, Email marketing, influencer marketing, and SEO. Eventually, we see a decent channel for customer acquisition and sales being retail, where we’ve already had some inbound retail interest.
Zen Pup Broken Down by online channel:
PR has been a really great online channel for us for multiple reasons.
It’s been a great way to gain much needed credibility and social proof in an industry that has so much variance in product quality from one CBD brand to another. Thankfully for us, our PR legitimizes our product as we spent tons of money developing. Part of the reason our products are expensive as they are is due to the fact that we only use premium ingredients.
It’s been a great way to gain high authority back links (more on that in our SEO section below).
It’s been a great way to drive traffic and ultimately conversions