It seems so trivial…so unimportant in the grand scheme of things. But in reality, email marketing is one of the most cost-effective and scalable channels to acquire and retain customers.
The Power & Scale of Email
Email is one of the most powerful marketing channels a brand can leverage to engage with their audience. Current data shows email converts better than social media, direct mail, and SMS. And it’s not going anywhere.
The proof is in the numbers:
There are an estimated 4.3 billion email addresses worldwide, averaging just over 2 email accounts per person. That means about 2 billion people use email globally.
Email is 40x more effective than Facebook and Twitter when it comes to acquiring new customers.
Approximately 72% of customers prefer for brands to contact them via email.