Why is Email Marketing beneficial for your business?
Email lets businesses market to targeted audiences. When a customer opts-in to your email marketing, they can receive curated content, offers, and products based on their preferences. For example, a company can personalize messaging based on new customers, returning customers, and even those that were referred by a 3rd party.
With email automation, businesses can create personalized flows for each of their segments, serving up new information or offers as the user is guided down the sequence. Most email software provides personalization features that allow you to tailor to the type of work performed, the number of daily email messages, and the needs of the message.
If your email automation is tuned correctly it can reduce over-dependence on face-to-face interactions, saving you time and money.
Of course, moving communications from physical mail to email can save on postage, supplies, and employee time. Businesses can also dramatically decrease customer support costs by focusing on email customer support options rather than phone-based services.
In the beginning, when email was new, businesses quickly realized its ability, speed, and low cost. Today, email is a necessity; almost everyone has at least one email account, guaranteeing it's longevity.
Another significant business benefit from email is the ability to process incoming and outgoing messages automatically. When you integrate email automation into your CRM, you create a very powerful tool. Software can automatically categorize and sort incoming inquiries by sender, content, or subject. Then, it can automatically reply by sending confirmation notices and responses to messages. Software can also routinely send messages such as reminders, newsletters, and statements without any human intervention whatsoever.
What are the top 3 ways to implement Email Marketing into your business?
An automated email marketing campaign is a cost-effective solution that allows you to reach customers in a place they visit every day — their inbox. People work with people and businesses they know, like, and trust. Email empowers you to build credibility with your audience by sharing helpful and informative content, while tracking engagement, giving you a powerful feedback loop.
A weekly or monthly newsletter allows you to easily stay at the top-of-mind and keep people engaged with your business, no matter the time of the year.
An educational or promotional series is a great way to empower customers to make their own decisions while building trust with your brand.
What are the top 3 mistakes made in Email Marketing?
Failing to Welcome Your Subscribers.
Congratulations! You just added a new contact to your email list.
This person navigated through your site, found your landing page, saw your call to action and filled out the necessary fields to sign up. It was a long road to get here, so clearly, they're interested in your business.
If you only contact them when your next newsletter or coupon goes out, then you're making a huge mistake. Welcome emails are a necessity and should be sent immediately after the contact signs-up. That's because they obtain the highest open rates of any other email with over 82% open rates.
Blowing Up the Inbox
Just because you have a subscriber, doesn't mean you should bombard them with messages all day. The average office worker receives 120+ emails each day. That's more than 44,000 emails every year! Which means it's no surprise that the number one reason people unsubscribe from email lists is that they receive too many messages.
If you have a single email list where every subscriber receives the same information at the same time, you're doing it wrong. Some subscribers may only want promotions and coupons, while others are looking for your newsletter. Every subscriber has different needs and preferences, and that should be kept in mind in your email marketing