E-mail marketing funnels drive customers to take action by offering different types of emails for each stage in the game. These emails start out by informing customers of your brand or company, and then move on to introduce products and services prospects will be interested in. These emails increase trust and build a relationship with customers to keep them coming back for more.

Due to the nature of the tedious, but important task, of being active on social media with content that is “on-brand”, tons of social media agencies have popped up. We’re constantly being asked by clients for recommendations on which social media packages they should choose and from which social media agency.

Our obsessiveness with the quality of our work over the quantity of our work is exactly what has made our agency (primarily focusing on email funnels and campaigns) successful but extremely difficult to scale. Let’s face it, scaling any business is no easy feat, let alone an agency. Scaling an agency requires bandwidth (people), and with only two of us currently, it’s been extremely difficult for us to take on new clients because we will never let the quality of our work suffer. EVER.

Cold email when done right can be one of the most effective acquisition channels. So let me start with what I’ve seen work, what I think could work, and what I’m not really sure would work or not.