The journey to building a successful email list of people who love your content can sometimes feel like the journey to finding the pot of gold at the end of the rainbow. Don’t get discouraged, though. Unlike the pot of gold, the ability to successfully build a marvelous email list is real.
A high-quality email list is essential to getting the results you want in your automated email campaign. You can find out more about how to automate email campaigns here. This post is all about getting those emails into your list so you can market your incredible brand to more people!
Market Your Business Using Funnels
Funnels are hot right now and have shown that they are a great way to increase conversion and capture emails. Unlike a website, funnels only offer one option. This is unique and works better than just sending someone to a website. If you provide a link to your website and not a funnel or landing page, the potential subscriber may get distracted looking at all of the content on the site and forget why they came!
Funnels utilize hard-hitting sales copy to convince customers that they need to give you their email address. One great thing about funnels is that you can either use funnel software or simply set up a landing page using your email automation software. Email automation platforms and funnel creation platforms also provide templates to set up beautiful funnels and landing pages in just a few minutes.
Give Away a Free Download
Not sure what to advertise on your funnel or landing page to reel customers in and capture their emails? Provide a free download! Free downloads are terrific for building a list, and they can range from workbooks, a tracker to help accomplish a goal, or even a short PDF providing information on a specific topic.
Although creating a free download may seem like it would take a lot of time, it doesn’t have to! You can easily create workbooks and trackers in Google Docs or with any number of free websites available, or you can re-purpose old blog posts to give them new life.
Create a Free Email Course
Free email courses are gold in the marketing world. Customers love free stuff, and they love learning new things! Pretty much a win-win. Use a funnel or landing page to promote your email courses, and you will have people lining up to enter their email and take your mini-course!
Email automation software has also made creating these courses a breeze as they trigger the course for you once an email is entered and they also typically provide templates for setting up the emails. You can even opt for an introductory paragraph in the email along with a link to a video to minimize copywriting.
Not sure what to make a course about? People love classes on any topic. From essential car maintenance to what fashion trends are in this year, the possibilities are endless. Take some time to brainstorm what your company helps to accomplish and make a course around one of those topics.
Plan a Giveaway
Giveaways are great because you can use them to build your social following and email list at the same time. Promote the giveaway using blog posts, YouTube videos, or social media accounts. Send people to a landing page to enter their email to get a chance to win the prize. You can make the award as large or small as you want, and you can even give away your own products or services to minimize investment using this method.
Create a Call-to-Action on Blog Posts
So many people create their blog posts and focus on the content. This is great and is a sure way to create high-quality posts, but do not forget to include a personalized call-to-action at the end of the post! People who read the blog post are interested in what you do and are far more likely to enter their information right after reading the content.
Utilize this to your advantage and invite people to sign up to be notified of future blog posts. It might seem silly, but this strategy has been proven to work time and time again. Don’t lose out on potential subscribers! Make sure to invite them to subscribe before they click away.
Pinterest has become one of the biggest social medias and is a sure way to gain interest in your brand! There are tons of free resources to teach you how to grow your Pinterest following online. The basics are simple: pin your blog posts along with other relevant things and people will find them!
Pinterest acts as a search engine, so if you are tagging your content correctly, people will most likely find it in a search. This is great because you know that these people are already interested in your content! You can rely on the call-to-action that you created on your blog posts along with sprinkling in some pins to a landing page to capture emails.
As much as we love online marketing, sometimes direct mail is the way to go. This is especially true for online stores. If you have someone’s mailing address but not their email, send a postcard inviting them to join your online community and subscribe to your email list! If you are an online store, tuck these postcards into each shipment. You may even further entice customers if you offer a discount on their next purchase when they subscribe. If your customers love your products, they are likely to subscribe to see what you have to say.
Email marketing is a great way to get more customers and more sales. Building your email list is the only way to ensure a successful email marketing strategy. It might seem complicated and overwhelming to start, but make sure you do not put it off. By using these simple methods, you can grow your list quickly and experience the many benefits of a successful email campaign.