Herding Rabbits and Marketing?
Have you ever tried herding rabbits?
We haven't either. So why bring it up?
If there are nine rabbits on the ground and you want to catch one, just focus on one.
- Jack Ma, Founder @ Alibaba
In the world of marketing, there are hundreds of avenues you can go after to achieve a certain amount of scale and growth. Just think of the endless possibilities...
Facebook / Instagram
Google Search / AdWords
The list goes on and on and on. And that's only for paid acquisition! Next up:
Segmented Inbound Funnels
Thank You Series
Segmented Upsell based on what people buy or don't buy
etc, etc, etc
These are only 2 primary channels. There are so many more (to be discussed in future posts). And all of these channels are valid! Some perform better than others, but they are all relevant and need to be tested to know what makes up the perfect growth stack for you as a business.
This can be massively overwhelming. That being said, we see this over and again with our clients: It’s easier to go after a hundred different things than to go after one. To explain, this is because when we go after 100 different things, we are only looking at it surface-level. i.e. are you sending emails? Sure! And by testing and observing the brief results, we may come up with some inferences. Great! Now you have somewhat of a direction. But marketing that makes a big difference requires obsession. If you really want to make a difference, you are going to have to go really deep.
Going Deep in your Marketing Funnel
Through the process of countless analyses, tests (both successful and failures), we have a clear path to iterate and refine. Each experiment has a purpose, and each outcome has the effect of focusing in on the optimal outcome.
At Boundless, we are always learning, iterating and refining all of our processes. But what gets us really excited is the fact that we have had the chance to focus on each respective channel, and through our own winning and failing trials, have a very deep understanding of what it takes to acquire customers, and do so in effective and efficient ways. Especially with full funnel email marketing.
Focus on your company, and let us obsess over your email marketing.
Further articles by Boundless:
Top Revenue Producing E-commerce Email Marketing Flows